How is Information Mapping different?

What you will notice first

Information produced using Information Mapping usually looks different from ordinary documents and web pages. Each Block of information has a clear, visible sub heading, or label, that is relevant to users. Different topics are kept separate. There are always navigation aids and often graphics and tables.

Content stands out

Content is presented in small modular Blocks, helping readers to find information faster. Labels clarify the purpose and the use of each Block, making it more accessible. The modular structure simplifies reuse and maintenance.

Consistency

Specific types of content are presented in a consistent way. Teams of authors or colleagues in different parts of the organisation can create consistent documents or web pages. Organisations can adopt common terms, such as policy, process or procedure, in consistent ways.

Clarity and brevity

Presentation guidelines encourage writers to use active language. Actions immediately become clearer.

Analysis strategies help writers ensure only relevant content is included. This dramatically reduces the amount of information that readers must process before finding what they need.

Usability

Information is organised for easy access. There are clear entry and exit points.

Labels and topic lists help readers navigate around the content of the document or web site and pick the information they need and skip the rest. Graphic elements are integrated into the material to illuminate the text.

How does it work with other approaches?

Select this link Comparing Information Mapping to consider how you might integrate the method with other ways of working.

Join Pacific Blue's Communications Academy for free!

The Communications Academy is dedicated to helping you achieve continuing excellence in your business communications.