Well, the Roman Catholic Church has declared it could be bad for your children. London, apparently, is the tweeting capital of the world and the founder of Twitter has been given airtime on BBC’s Newsnight. Social media has very definitely arrived.
With all the brouhaha, it’s easy for businesses and business communicators not already involved in this brave new world to feel the need to jump in the deep end and get socialising.
A couple of questions in discussion forums in the last few days illustrate the point. “What’s the cost of a one-hour crash course in social media?” cries one. “Anyone know how many businesses use social media? Where can I find out?” panics another.
The first question is almost hilarious in its inappropriateness (the approach to and learning about social media being a gradual, organic process of engagement).
