Why is some learning more effective than others? Why do well-designed courses still fail to change behaviour? And how do you decide which delivery approach — classroom, virtual, digital, or blended — actually makes sense for what people need to do?
There’s no one-size-fits-all answer to those questions. But there are well-established principles that explain why some learning transfers smoothly into practice — and why other learning never does.
The problem is that most instructional design focuses on what to teach and how to package it, rather than on the nature of the transfer challenge itself.
This stream reframes instructional design around a more practical starting point:
Once you see learning through this lens, decisions about activities, blends, and formats become far clearer — and a lot of unnecessary design effort simply disappears.
There are two modules in our Instructional Design Fundamentals content stream:
Skills and knowledge transfer sit at the heart of how learning succeeds — or fails — in real work contexts.
This module introduces:
Module length: 2 hours

With a clear picture of your learners, their needs, and the type of transfer required, you are in a strong position to make informed decisions about delivery approaches.
This module introduces:
Module length: 1.5 hours

As an ITOL Accredited Centre, all our courses and programmes count towards badges, certificates or diplomas.
By including any 4 modules from the following content streams in your in-house programme (Planning and Analysis; Instructional Design Fundamentals; Face-to-Face Classroom Design) and successfully completing the formal end of modules assessment, you’ll receive an ITOL accredited Certificate in Instructional Design Fundamentals.
If you’ve ever designed learning that looked solid on paper but didn’t quite translate into changed behaviour, you’re not alone.
Learning Re-Framed is a weekly exploration of how learning connects to day-to-day work — and why many well-intentioned design decisions fail to deliver the impact we expect.
From transfer types and practice design, to delivery choices and support beyond the course, each edition offers a small shift in perspective rather than a set of prescriptive rules.
If you’re interested in strengthening your instructional design by understanding what really enables skills to transfer, you’re very welcome to subscribe.
All of the modules in the Instructional Design Fundamentals content stream are available in the following delivery mediums:
If you need more information about our Learning Re-Framed in-house or public programme download one of the comprehensive brochures shown below:
Ready to take a look at the modules in other content streams? Use the links below or the main site menu above.
If you are ready to put your modules together into a customised in-house course, take a look at the How does it all work? page.
This explains how you can put together the modules you want into a customised programme.
Use the form below to contact us about your question or message:
If you’re looking for a simple, structured introduction to core instructional design principles, this guide offers a clear and practical starting point.
The Essential Step-by-Step Guide to Instructional Design focuses on the foundations that underpin effective learning design, including how to:
The guide is intentionally practical and works well alongside the broader thinking explored in Learning Re-Framed — particularly if you’re looking to strengthen your design fundamentals before going deeper.
