Learning must lead to measurable progress and improvement. Otherwise, what's the point.
Sometimes we are asked about how and why Pacific Blue got started. One thing that motivated us in the early stages was our love of learning. For us, learning is a positive. It’s about broadening horizons, increasing possibilities and enabling change. In our view, a world without learning would be a dark and dismal place.
It's easy to think everyone will be enthusiastically engaging in learning, all day, every day. Not so. Formal, structured learning is often seen as a chore. Something to be endured, or got out of the way. In the worst case, something to be avoided like the plague.
Too often, we come across a huge mismatch between what people want and need from learning and what they actually get. There can be lots and lots of reasons for this. But the thing we see missing time and time again? Real knowledge or understanding of how to make learning lasting and effective.
To us, this is a sad state of affairs. It gets learning a bad name. It makes people reluctant to learn. It makes organisations unwilling to spend time and money on learning.
Which brings us to our deeper motivation. Why we get out of bed every morning to run Pacific Blue. In reality, it’s straightforward. For us, it's about doing our bit to halt ineffective learning.
There are two sides to this. There's the 'science'. And there are the human factors. The 'scientific' is about making sure your learning gets clear results, through evaluation and focused, intelligent instructional design.
But being 'scientifically' effective is rarely enough - because learning is a very social activity, too.
So the other aspect of our mission is to make learning enjoyable. To make sure our designs keep learners absorbed and fully engaged, whatever they are learning about. Sometimes, it's about making sure learning is downright fun.
To sum up, then, our mission is twofold. First, to make sure learning achieves its goals. Second, to make sure it's an enjoyable activity. This results in people being more willing to participate in learning and organisations being more willing to invest in it.
We focus on four key principles to achieve the best outcomes for you, our clients:
Based in the UK, we offer a unique blend of services and training programmes centred around: measuring and evaluating the effectiveness of learning; instructional design; Storyline authoring tool training; and, creating custom learning content.
This can be through a 'done for you' service where we take the strain and complete the job for you. It can be a do-it-yourself approach where we train you and your colleagues in the 'how-to' of learning and instructional design. Or it could be a blend of the two approaches.
We work with clients from all sectors across the UK and internationally. Read more about our key product and service areas below.
Specifically we offer the following: