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About Pacific Blue

Founded in 2002, Pacific Blue Solutions has established a reputation for offering innovative solutions to the challenges of developing effective, performance-improving learning.



Founded in 2002, Pacific Blue Solutions has established a reputation for offering innovative solutions to the challenges of developing effective, performance-improving learning.


Why We are Bothered

Sometimes we are asked about how and why Pacific Blue got started. One thing that motivated us in the early stages was our love of learning. For us, learning is a positive. It’s about broadening horizons, increasing possibilities and enabling change. In our view, a world without learning would be a dark and dismal place.

It's easy to think everyone will be enthusiastically engaging in learning, all day, every day. Not so. Formal, structured learning is often seen as a chore. Something to be endured, or got out of the way. In the worst case, something to be avoided like the plague.

Thumbs up for learning

The mismatch between needs and delivery

Too often, we come across a huge mismatch between what people want and need from learning and what they actually get. There can be lots and lots of reasons for this. But the thing we see missing time and time again? Real knowledge or understanding of how to make learning lasting and effective.

To us, this is a sad state of affairs. It gets learning a bad name. It makes people reluctant to learn. It makes organisations unwilling to spend time and money on learning.

Learning mismatch

Making Learning Effective

Which brings us to our deeper motivation. Why we get out of bed every morning to run Pacific Blue. In reality, it’s straightforward. For us, it's about doing our bit to halt ineffective learning.

There are two sides to this. There's the 'science'. And there are the human factors. The 'scientific' is about making sure your learning gets clear results, through evaluation and focused, intelligent instructional design.

But being 'scientifically' effective is rarely enough - because learning is a very social activity, too.

Effective group learning

Making Learning Enjoyable

So the other aspect of our mission is to make learning enjoyable. To make sure our designs keep learners absorbed and fully engaged, whatever they are learning about. Sometimes, it's about making sure learning is downright fun.

To sum up, then, our mission is twofold. First, to make sure learning achieves its goals. Second, to make sure it's an enjoyable activity. This results in people being more willing to participate in learning and organisations being more willing to invest in it.

Enjoyable learning

Four Key Principles

We focus on four key principles to achieve the best outcomes for you, our clients:

Improve Performance

Learning must lead to measurable progress and improvement. Otherwise, what's the point.

Skills and Knowledge

Getting the balance between providing authentic skills practice and relevant supporting knowledge.


Putting the needs and requirements of learners at the core of all the learning design we do.

Value for Money

The money you spend with us must be outweighed by any savings you'll make or value you'll add.


What we Do

Based in the UK, we offer a unique blend of services and training programmes centred around: measuring and evaluating the effectiveness of learning; instructional design; Storyline authoring tool training; and, creating custom learning content.

This can be through a 'done for you' service where we take the strain and complete the job for you. It can be a do-it-yourself approach where we train you and your colleagues in the 'how-to' of learning and instructional design. Or it could be a blend of the two approaches.

We work with clients from all sectors across the UK and internationally. Read more about our key product and service areas below.

What we do

Our Key Learning Services and Products

Specifically we offer the following:

  • Training in how to effectively evaluate and measure the effectiveness of your training
  • Services to measure and evaluate your training's effectiveness
  • Instructional design training programmes - for both teams and individuals
  • Articulate Storyline training - for both teams and individuals
  • Custom e-learning development services, and
  • Custom development services for classroom, virtual classroom and blended learning solutions
Key product and service areas