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Evaluating Training Effectivenes

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    Andrew Jackson


    Recent posts by Andrew Jackson

    3 min read

    You don't have to be a techie to make AI work in L&D

    By Andrew Jackson on Tue, Sep 16,2025

    Many of us in L&D still hesitate about AI. The reasons vary enormously. For example:

    • “It’s not good enough yet.”
    • “It’s going to steal my job.”
    • “I’m not technical enough.”

    Last week’s post explored the flaw in that last reason. We saw that most of us in L&D already hold a hidden set of technical skills — more than most of us give ourselves credit for.

    This week, I want to dig into that idea a bit more, with a personal story and a reminder of another skill that many of us underestimate.

    You Don’t Need to Know the Detail to Benefit

    I’ve never been particularly strong in or had much of an interest in maths. Yet here I am, building a software tool. Even more surprising, as part of deepening my understanding of how AI works, I became quite fascinated by the elegant mathematics that sits behind GPTs.

    Luckily, I don’t need to do the maths to be in awe of it — or to benefit from what it enables. I can use GPTs without knowing the detail of semantic maps, tokens, or probability models. I simply need to know how to make the best use of what that ‘behind the scenes’ math can produce.

    And I think that highlights an interesting and important parallel for us in L&D. We don’t have to understand every last underlying detail of the subject matter we turn into courses for our learners.

    Instead, we need to filter out irrelevant complexity and translate what remains into a learning experience that is relevant, authentic, and usable. This is the hidden L&D skill that I'd like to focus on here.

    The Hidden Skill: Turning Complexity Into Clarity

    Plenty of SMEs know their subject in depth. A few are even instinctively good instructional designers. But a key understanding that separates a good instructional designer from many an SME is perspective. We design for the learner, not for the content. We can take a step back in order to

    • see it from the learner’s point of view
    • strip away the content clutter
    • sequence ideas clearly and logically, and
    • build authentic practice out of all that.

    This, I believe, is one of our greatest professional assets.

    From Learning Design to Performance Support

    Not everyone reading this will have designed performance support materials or content before. If you haven’t, the good news is that the skills you use to design an effective course are very similar to the ones you’ll need to design useful performance support in the workplace.

    And here’s the even better news: performance support is the perfect way to combine those existing skills with the power of AI.

    Just as we filter complexity into clarity for learners during the course design process, we can use AI to help us produce, usable workplace performance support scaffolding.

    Put those two forces together — L&D’s eye for learner relevance and AI’s knack for simplification — and you have a winning formula for extending learning into the flow of work.

    Harnessing AI without Being a Techie

    You don’t need to be a techie to make AI work in L&D. What you need is a recognition of the skills you have already — and a willingness to apply them in new contexts.

    The maths that underpins GPTs may remain out of reach for me, but the elegance of what it makes possible is not. The same is true for L&D. Our job isn’t to master the inner workings of AI, but to harness its power in ways that help people learn, perform, and succeed at work.

    If you’d like to see the personal story that sparked this reflection, take a look at this week’s post from my PerformaGo diary: In Awe of the Math I’ll Never Do 

    Topics: Instructional Design Learning Tech
    1 min read

    Are you just working through customer orders?

    By Andrew Jackson on Tue, Sep 16,2025

    As a customer, it’s a generally a pleasant experience going to a restaurant.

    We order the food we want. It arrives as specified and we get to enjoy it. And if anything is not quite as we’d like it, we can always have a word with the staff.

    But what about if you are the chef and his team. Always busy. Always harassed. Always churning out the same predictable product. Frequently dealing with picky customers who don’t like this or that about what you produce.

    In theory, the chef should be very much in control of his or her universe. In practice it may not be like that.

    Does that chef’s kitchen sound like your L&D function? If not, I’m delighted to hear it. No need to read on.

    If yes, then you are currently facing a very unattractive future. Because the orders are only going to increase in volume and the ‘customers’ are only going to get pickier and more demanding.

    If your ‘customers’ are telling you what they want and how they want it, fundamentally they don’t value you. In their heads, you don't know anything much about the best approach to learning for their particular need. So they formulate their own plans and just present them to you for implementation.

    There could be various reasons for finding yourself in a situation like this.

    Perhaps you've inherited it from a predecessor. Perhaps this is all you've ever known and you just assume this is the way it's done. Perhaps you'd love to do things differently but can't see a way to turn things around.

    Whatever the causes, this is a terrible situation to find yourself in as part of a learning and development function. And it doesn't have to be this way. The ship can be turned around.

     

    If you are serious about turning your L&D department into the trusted and respected part of your organisation it deserves to be, take a look at our on-demand webinar on this topic: How to amplify learning: the journey from order-taker to trusted expert.

    Topics: Instructional Design Measurement and evaluation
    3 min read

    Why we in L&D Know More About Tech than we Think

    By Andrew Jackson on Tue, Sep 9,2025

    It’s easy to feel uncomfortable or distracted when yet another new technology comes along.

    Fresh concepts, unfamiliar vocabulary, and endless hype can leave us feeling overwhelmed or even anxious. Neuroscientists call this an amygdala response — the part of our brain that processes threats quickly kicks in, making us want to shut down or avoid the source of discomfort.

    That reaction is natural. But here’s the problem: it just reinforces a sense of inadequacy. A sense that we’re “behind” or “not technical enough” to keep up. And in the new world of AI unfolding before us that feeling can become overwhelming.

    I went to a fairly tech-focused, hands-on event run by Amazon Web Services in Manchester last week. And trust me I had a couple of my own, amygdala-induced, 'shall I just cut and run, now?" moments. But I stuck it out. And I'm glad that I did because the more I persevered, the more I realised something really important

    Most of us in L&D are far more tech-savvy than we give ourselves credit for.

    Take a step back for a minute and think about all the different tech tools in your orbit and the different ways you might use them:

    • Instructional tools → You’ve already learned to use Articulate Storyline, Rise, Captivate, or similar platforms. That’s logic, sequencing, and (if you really get into Storyline in particular) using variables.

    • LMS administration → Uploading SCORM files, managing enrolments, troubleshooting access. That’s systems thinking and workflow design.

    • Digital collaboration tools → Microsoft Teams, SharePoint, Slack, Miro. That’s user experience awareness and adoption strategy.

    • Content authoring → Video editing, podcasting, slide design. That’s multimedia fluency and interface design.

    These aren’t minor skills. They are the very foundations of working with any new software, regardless of its unfamiliar associated concepts or jargon.

    Now granted, not everyone is going to be expert in every one of those areas or those tools. But joining the dots between what you know already and what's emerging is probably not as difficult as you think. The “new” world of AI doesn’t replace what you already know — it connects to it.

    As well as my recent experiences last week, I’ve been reminded of this in my wider journey. If you've been reading any of my recent posts on this blog or over on my  new diary blog, you'll know that I'm on a journey to build a performance support app, specifically for L&D.

    Moving into software development felt like jumping in at the deep end. But as I began exploring no-code tools and AI, I kept noticing familiar patterns: workflows that echoed the decision-making aspects of Storyline variables and interfaces that weren’t so different from the tools I’ve used for years.

    We’re already carrying around a whole bunch of tech-related skills around with us. It's almost like discovering a hidden skillset that we never realised we had.

     

    If you’d like to find out about how I worked through the excitement (and the fear) of stepping into a more tech-focused space, I share some of the behind-the-scenes story in this week’s Diary post.

    Topics: Learning Tech
    2 min read

    The Hidden Cost of Too many Clicks

    By Andrew Jackson on Tue, Sep 2,2025

    One of the things that we cover in the e-learning modules in our impact and instructional design training is the difference between user interface design (UID) and learner interface design. I first came across this distinction courtesy of all-round e-learning genius Michael Allen.

    Without getting into the weeds, it’s the difference between what you might call the basic high-level global interface settings you provide to your learners – navigation being the most obvious and probably the best example.

    As with all things UID, the aim is to make this as simple, consistent and intuitive as possible. However, Allen makes the point that within that global UID it’s likely you’ll have an entirely separate set of design principles that relate specifically to the task-focused practice activities that you are building into your e-learning.

    The interesting point here, is that your learner interface design (LID) might not be consistent with your user interface design. In fact, in extreme cases, it might effectively ‘go against’ your UID.

    In other words, for the purposes of making your practice activity authentic and a reflection of the real-world situation it is aiming to replicate, if that real-world activity is messy and complicated to complete, that may need to be reflected in the design of the activity. Meaning that from a learner perspective, it might not be simple, consistent and intuitive.

    Diving into that in a bit more detail is probably a good topic for another day. Today I really do want to focus on simple, consistent and intuitive UID. Because endless unnecessary clicks can be a quiet killer of learner engagement.

    Every extra click — the extra “Next” button, the redundant confirmation screen, the maze-like menu — acts as micro-barrier. It slows learners down, interrupts flow, and chips away at motivation. It may not seem like much, but multiplied across an entire course or module, the hidden cost is high: lost learners, missed outcomes, and frustrated managers.

    E-Learning is a particularly problematic delivery medium in this respect; but the hidden cost of too many clicks or actions is not restricted to e-learning.

    Performance support provided in a digital/electronic format is no different. If we want support tools to be genuinely used in the flow of work, they need to feel like they fit perfectly in that flow. That means eliminating friction at every step. Every second counts when someone is trying to solve a problem or apply a skill on the job.

    The principle is simple: the easier the journey to the required solution, the more likely the learner is to stick with it — and the more likely performance will actually improve.

    If you’ve been following my posts recently, you’ll know that I’m very focused on supporting performance in the flow of work just at the moment. So well-contextualised performance support tools built around well-defined and contextualised moments of need are very much top of mind at the moment.

    That’s why, as I continue building performance support-focused tools like PerformaGo, one of my guiding principles is simplicity. Because every unnecessary click isn’t just wasted effort — it’s a lost opportunity for impact.

    If you are interested in reading a little behind the scenes story of my obsession with UID, you can read the latest entry from my PerformaGo diary here.

    Topics: Learning Tech Learning Impact
    2 min read

    Lost in translation: why tech jargon drives me nuts

    By Andrew Jackson on Wed, Aug 27,2025

    I’ve long been interested in technology and its potential to make life easier and more efficient. However, I’m definitely not a pointy-headed tech nerd. Tech jargon user-unfriendly pieces of software drive me insane.

    One of my particular pet peeves is the ability of the tech world to make something simple and every day sound much more complicated than it actually is.

    One of my favourite toe-curlers is ‘boot up’ or ‘reboot’. For the ordinary folk in the room, ‘start’, ‘switch on’ or ‘restart’ seems like a perfectly reasonable and well-understood alternative.

    And it’s amazing how, just when you thought you had heard all the weird and wonderful terms that the tech world can come up with, you discover a new one.

    I honestly don’t know if this has come into use recently with the arrival of AI or if it has been around for a while and I’d just never come across it before; but a newly discovered tech term for me is ‘ingest’ or ‘ingestion’.

    Now the standard usage, of course, would be in a biological or medical context.

    But in the best traditions of tech jargon, this slightly obscure verb/noun combination, which is definitely not used much in everyday speech, has become the standard way to describe how a file or doc has been uploaded and chunked by a GPT’s knowledge base.

    Granted, it is a term that most people will more or less understand; and, ‘yes’ there is some logic behind its use. In a biological/medical context, of course, it describes the full consumption/digestion of something into something else; and this is clearly the intent behind the tech usage.

    But really? Couldn’t we just say, the files have been uploaded and chunked?

    Of course, the annoying thing about all of this jargon is that once it’s established, if you are working in a tech context in which it is used, at the very least you have to make the effort to understand it; and (shudder) eventually you’ll almost certainly find yourself using it.

    In short, sometimes you have no choice but to learn to speak the tech ‘lingo.’

    If you have read some of my recent posts, you’ll know that I’m in the early stages of building an AI-powered app for L&D called PerformaGo. I’m also keeping a diary-like blog which is documenting the journey ‘behind the scenes.’

    I’ve divided the diary into 4 broad sections, one of which is called, ‘Learning to speak API’. It’s all about understanding, unpacking and explaining the tech ‘lingo’ and concepts so they make sense to me and to ordinary readers like you.

    So, why not follow along if you are interested. And if you’ve got any particular tech-speak pet-peeves, I’d love to hear from you.

    Topics: Learning Tech
    3 min read

    The Gold Beneath The Gloss: Unlocking Software's True Potential

    By Andrew Jackson on Fri, Aug 22,2025

    This isn’t the first time that I’ve made reference to what I call Storyline’s ‘secret weapon’. A Storyline ‘advanced’ feature that gets buried away in the background because it’s not very ‘sexy’ nor particularly easy to market. Yet learning to use it can transform the e-learning courses you build.

    In case you are wondering? I’m talking about Storyline variables.

    However, the purpose of today’s post is not to write extensively about Storyline variables. (If you are interested, I have written about Storyline variables here).

    What interests me today is the fact that lots of software/technologies often have some kind of ‘secret weapon’. In other words, a hidden something that a majority of users don’t know about, which is incredibly powerful or useful but somehow never gets the attention it deserves.

    Typically, the hidden something is conceptually abstract or technically a bit complex; so, it takes some care and effort to explain it clearly and easily. And it often takes some care and effort by software users to really reap the benefits of it.

    Which usually leaves it friendless. Tucked away in an obscure corner of the interface by UX and UI designers. Shunned by the marketers (just not ‘sexy’ enough). Glossed over by the technical writers and technology evangelists.

    And you can understand why. In the push to get a piece of software or a technology widely adopted as quickly as possible, the most popular and easiest to use features are, inevitably, going to get the most attention.

    And in lots of ways, that is a good, user-centred approach. After all, if the software or technology in question isn’t obviously solving some kind of problem or making it easier or possible to do something that was previously difficult or impossible to do, what’s the point?

    But this also misses an important point. Hiding that more difficult-to-explain feature probably results in inferior user output. Returning to the example I opened with, this is absolutely true in the case of Storyline variables. It’s not that you need to use them in every single course that you create. But never using them at all will absolutely reduce the creative potential and the effectiveness of your instructional design.

    So, why am I obsessing about all this, at the moment? Well, you may already know that I’m working on a new software tool for L&D called PerformaGo. And the AI technology that this software is designed to help L&D folk like yourself unleash, definitely has its own buried treasures. (Something I’ve been writing about here). In essence, it’s about how you provide specific knowledge to your custom GPT so that you get reliable, accurate output when it’s being used by a learner.

    Which means that this particular ‘buried treasure’ is going to play a very significant role in making the PerformaGo tool a success. The question of how that specific knowledge is packaged up and accessed can’t be glossed over, in the hope that some users will find it and work out how to use it. It needs to be front and centre.

    And that will be a challenge. Because in some respects this element is a bit abstract. It will definitely require some careful thought around how it is presented and explained to users within the software interface itself and in any related ‘help’ content or software onboarding.

    But once you consider the benefits for L&D folk of getting this ‘buried treasure’ front and centre, the challenge of achieving that goal seems small by comparison.

    If any of this interests you, or you like the idea of becoming an early adopter or pilot user of PerformaGo or you would just like to find out some more about the tool, why not join our early-bird waitlist.

    And you can follow a more ‘behind-the-scenes’ take on the journey to build the PerformaGo software tool in my online diary.

    Topics: Performance Support Learning Tech
    2 min read

    Instructional design success: it's within your grasp...

    By Andrew Jackson on Wed, Aug 13,2025

    Regardless of the skill, the expertise or the situation, when we compare where we are currently with where we would like to be at some point in the future, the journey from point A to point B often feels pretty daunting.

    If you are are looking with dismay at your current e-learning output and thinking about doing something more effective and interesting for your learners, I get that you might feel like you simply don’t have the time to do anything any better.

    But here’s the dirty little secret of e-learning development.

    It takes pretty much the same amount of time and effort to produce a really dull piece of e-learning as it does to create a really effective and interesting one.

    I’d encourage you to re-read that last sentence. Because many people think I have become slightly unhinged when they hear me say something like that.

    But here’s the thing that most people don’t realise.

    It’s the development bit of e-learning that is the most time consuming. All the pointing and clicking in the authoring tool software is always the biggest and longest part of any project. Typically, I’d say that instructional design represents about 35% of the project time and the development represents the other 65%. 

    And here are the two really crucial points. First, the instructional design phase is never that long, anyway. Second, it’s going to take much the same percentage of time, regardless of whether you do it poorly or brilliantly. 

    In other words, it’s about how you approach that instructional design phase and the tools and techniques you use while you are in that phase that make the difference, not the total amount of time you spend on it.

    Once you’ve made the mindset shift from thinking about your e-learning as predominantly knowledge-presentation to something more task and skills-focused, all you are doing is using different tools and techniques to ensure that the time spent on that instructional design phase produces something much more effective and creative.

    Now, a skills and task-focused piece of instructional design might take a little bit longer to implement in your authoring tool. But really not very much. And the payback you will get in terms of improved effectiveness and impact will easily outweigh that small bump in development time. 

    So if you think that creating really effective e-learning is out of reach, think again. It’s about designing smarter not longer.

     

    Looking for help with making your instructional design smarter and more effective? Take a look at our impact and instructional design programme.

    Topics: Instructional Design e-learning
    2 min read

    Supporting workplace 'Moments of Need'

    By Andrew Jackson on Tue, Aug 12,2025

    I think there are many people in an L&D role who spend their days quietly tearing their hair out in frustration. They are what I call the order-takers. They came into the profession, like most of us do, because they like and care about people. They believe that learning can (and should) make a meaningful difference in someone’s professional life and career. Perhaps they experienced this in their own lives and wanted to help others achieve the same.

    But somewhere along the way, something went horribly wrong. The job they thought they would be doing wasn’t the job they actually found themselves doing.

    They became a harassed (and not very well-respected) internal supplier. Taking orders for courses and workshops others demanded from them. Courses and workshops that satisfy the demands of the order-giver but don’t do much to benefit the learners or the organisation they work in.

    Perhaps this describes your situation right now. Or perhaps you’ve been there, done that and escaped to pastures new. Either way, being caught in a cycle of delivering training that doesn’t really solve problems and doesn’t really improve workplace performance is deeply frustrating and ultimately, very demotivating.

    I’ve worked with scores of L&D teams over the years and witnessed people caught in the order-taking trap in a variety of sectors and industries. Almost everyone wants change. But how? How can we make the impact and build the influence that we keep saying we want, if just delivering excellent training is not enough.

    The truth is, we need to get better at enabling performance. Which means getting much, much closer to our learners’ real moments of need. For example, when someone is:

    • facing a new challenge on the job
    • making a decision under pressure, or
    • trying to apply a skill they should remember, but can’t quite recall

     

    Those are the moments where performance can either bumble along as always or start to excel given the right support. Things like a timely nudge; a helpful prompt; a short, smart answer that moves someone forward, in the flow of work.

    I learnt the importance of supporting those moments of need about 15 years ago, during a workshop run by Jim Kirkpatrick. And since then, I’ve spent years deeply frustrated by the fact that the concept is simple; but effective implementation of that concept is not.

    However, that frustration is no more. Right now, I’ve finally found a way to do something I’ve wanted to do for years. A way to help L&D professionals design and deliver intelligent, contextual support for those very moments of learner need just described above.

    This is not about trying to replace the learning experiences we already do well. It’s about adding a layer of performance-first thinking that gives our work more credibility, more relevance, and yes, more respect.

    The future of L&D isn’t about smarter content. It’s about smarter integration with how workplace performance actually flows.

    So, this is my new mission. And over the coming weeks, I’ll be sharing more about the journey that’s got me here — and the tools we’re building to help others add that layer of performance-first thinking.

    If any of this resonates and you’ve felt the same frustrations, then I hope you’ll come along with me.

    And if you would like a more personal take on this new mission of mine? I’m keeping a ‘behind the scenes’ diary of this new journey. You can follow the story here

    Topics: Performance Support Learning Tech Learning Impact
    3 min read

    From Training Delivery to Performance Improvement

    By Andrew Jackson on Tue, Aug 5,2025

    What I really want, what I’ve always wanted, is for L&D to actually make a difference.
    To stop being side-lined. To stop doing good, hard work that goes unrecognised.

    L&D professionals genuinely care about helping others grow. We want to have impact. We want to make a difference. But time and again, we share the same frustration:

    “We’re doing all this work and the business still doesn’t recognise our effort.”

    It’s a painful feeling. One I’ve heard expressed countless times across countless courses and workshops. But over the years, I’ve also had to face up to an uncomfortable truth:

    That lack of respect feels unfair but sometimes, it might be the symptom of a deeper problem we haven’t fully acknowledged.

    What do I mean by that? Well, people come to us with a ‘training’ need and ask us to create a course. If we see ourselves as the “training people” then, naturally, we want to oblige. So, we design workshops. Build e-learning. Roll out programmes. And then we wait for results - that rarely come.

    And the reason those results rarely come? Because, I believe, we’re focusing too much on delivering learning solutions… rather than supporting workplace performance.

    It’s not that training we are providing is bad. Far from it. But training alone doesn’t move the needle - especially when people forget most of what they’ve learnt before they get a chance to use it. What actually makes a difference is what happens after the training: in the messy, unpredictable reality of work. The part L&D rarely reaches. The part where support and follow-up could really make a difference.

    Now, let’s be honest, the idea of supporting learner performance in the workplace is hardly a new idea. In fact, it’s been around for decades. And we are already very familiar with this kind of ‘just-in-time support’ when using apps and systems.

    But the ways and means to make this kind of support simple, scalable, and genuinely useful in other areas of the workplace just hasn’t been there. Until now.

    Because the arrival of AI, I believe, completely changes the performance support game.

    Of course, AI is being widely used in L&D already. But most of that use is focused on content production. Quicker instructional design. Faster course creation. Automating aspects of e-learning production.

    Useful? Absolutely. Transformational? Probably not. Because speeding up training design and production doesn’t fix the core problem. We don’t need more training, created more rapidly. We need smarter workplace support.

    We need tools that help people in the flow of their real work, not just when they happen to have time for a course.

    We need smarter ways to support problem solving, decision-making, and action-taking
    right at the moment of need.

    Over the last 12 months, I’ve become a bit obsessed with all this and with thinking about how we can turn this new technology into a practical, performance focused solution. One that L&D teams can deploy easily. One that’s practical, low-friction, and grounded in the work people are actually doing.

    So, I’m working on a new approach. A new platform I’m calling PerformaGo that puts performance support at the heart of L&D.

    If you’re ready to move beyond training delivery and start designing for real-world results,
    join the waitlist and be the first to know more about PerformaGo and when it goes live.

    P.S. Curious about the journey behind this shift in focus?
    You can follow my personal diary, where I share the highs, lows, and learning curve of building an AI-first product from the ground up.

    Read my diary here

    Topics: Performance Support Learning Impact
    2 min read

    Does your e-learning look like a glorified PowerPoint presentation?

    By Andrew Jackson on Tue, Jul 15,2025

    Forgive me for asking, but does it? Because so much e-learning I see still falls into this category.

    If you’ve answered ‘yes’ (however sheepishly) I’ll guess there’s a good chance that you chose your e-learning authoring software on the basis that it was easy to convert existing PowerPoint presentations into something more ‘interactive’.

    This is still a major selling point pushed by many software vendors. Import your PowerPoint slides into our gloriously quick and easy-to-use authoring tool and then add some interactivity to those slides. 

    Sounds like a miracle, doesn’t it? But guess what? You still have a PowerPoint presentation. It’s just that now it requires the learners to do endless clicking to get through it. 

    Now I know that at this point some people get frustrated with me and go, ‘but Andrew it’s all very well you having a go at me for creating a dull piece of PowerPoint-like e-learning but I haven’t got time to do all that instructional design stuff you think I should be doing.’

    Well, let’s take a step back from that for a minute.

    First, imagine you are the learner. Seriously, would you willingly click your way through what you’ve just produced? Unless you suffer from desperately low self-esteem and think it’s your lot in life to be miserable, then the answer must surely be ‘No’.

    Second, this is a bit like saying, ‘I’m a chef but I don't have time to do proper, authentic cooking. I rely entirely on pre-packaged food and a microwave. So if you come and eat here, you’ll just have to put up with second-rate food’.

    Bet you wouldn’t willingly book a table at that restaurant, would you?

    Finally, do you really expect your colleagues and your learners to respect your skills and professionalism if this is the best you can do? 

     

    Ready to take stock of your e-learning and see if there's some room for improvement? Start with our Discover Your E-Learning Impact Scorecard. It only takes a couple of minutes to complete and you get some rapid feedback on your current e-learning design strengths and the areas that could do with some TLC.

    Topics: Instructional Design e-learning