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Evaluating Training Effectivenes

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    Andrew Jackson


    Recent posts by Andrew Jackson

    2 min read

    Will learning technologies ever live up to their promise?

    By Andrew Jackson on Wed, Apr 16,2025

    We've lived with a multitude of technologies for learning for decades now. 

    Each new technology that comes along is hailed as the next 'big thing', full of promise. We mostly get sucked in to the hype. Enthusiasm is high. Vast amounts of money are spent on said new technology. Yet the early promise is rarely fulfilled.

    Which begs the question, 'Why?' The problem, I believe, lies with us and not the technology.

    We lose sight of the fact that a particular technology is never the complete answer to improving the quality of learning. It is (and always will be) just another means to deliver it.

    But because technology adds a layer of complexity to the learning design process, we tend to get blinded by the mechanics of using the technology and focus too much on that.

    An example  would be someone thinking, "If I get really good at using Storyline, I'll be able to create fantastic e-learning". Sad to say, being really good at using Storyline only results in being really good at using Storyline. That is to say, mastery of lots of features. The ability to use those features quickly and efficiently. The ability to troubleshoot and solve problems when the features don't work as expected.

    All of these skills are fantastic to have and would be an asset in any learning and development team. But, unfortunately, mastery of the technology alone does not guarantee an effective piece of learning. 

    As well as being really good at using the technology, you need to be smart about how you apply your learning design when using a particular technology.

    And here's the conundrum. People who are really good at learning design are often not so hot (or interested in) the technology. Those who are really good with the technology tend not to be so talented with the learning design. Finding someone who is equally talented in both areas is rare. If you have such a person in your team, do whatever you can to hold on to them.

    In the end, it'll be the smart application of your learning design that makes the difference between a run-of-the mill piece learning and a really impactful, effective one. So if you don't have a tech and design genius all rolled into one, you'll really need to find ways of getting closer collaboration and understanding between the design and the tech experts.

     

    Want to see how you are faring with your e-learning technology and design? A great place to start is our Discover Your E-Learning Impact Scorecard. It only takes a couple of minutes to complete and you'll get some personalised feedback almost instantly.

    Topics: Instructional Design e-learning e-learning software
    2 min read

    The l&d dilemma

    By Andrew Jackson on Wed, Apr 16,2025

    When it comes to deciding about their own learning, do learners always know best?

    It pains me to say this, but there's quite a bit of research evidence to suggest that the honest answer would be 'quite a lot of the time, not'.

    This gives us L&D folk quite the dilemma.

    After all, we want the best for our learners. We don't want to appear like rigid authoritarians. Yet we also know that our suggestions or ideas can appear counter-intuitive to some learners and project sponsors.

    How often have you been asked to provide a specific type of learning solution to a group of learners, only to discover that once you start digging, the requested solution is entirely unsuitable. And then meet significant resistance to changing the original request.

    Often, the learners (or those requesting learning on their behalf) are trapped by their own limited experience of prior learning. If all they know, for example, is knowledge presentation e-learning and they are okay with this and haven't experienced any other type of e-learning, they will probably just request what's familiar and comfortable. Even though this might get poor outcomes or results.

    If, as another example, they have been told that on-demand videos are the new big thing in learning and that they'll get massively better results from using this medium, they will probably come to you asking for a video solution, utterly convinced this is what will work for them.

    All of this, I think, relates to problems with respect and perception. In many organisations, the learning and development function is viewed (rightly or wrongly) as not very effective. This means that people in the wider business don't especially value or respect the learning expertise that may be available.

    They look elsewhere for advice, work up their own ideas which are then presented to learning and development as a fait accompli.

    This can feel very frustrating and demoralising. After all, it's very unlikely that the very same people would pitch up in the marketing department, telling them how they wanted to see marketing campaigns and materials designed and executed.

    The key, ultimately, is what should we do as learning and development folk to deal with this dilemma. First, we need to take a long hard look at ourselves. Are we as expert and professional as we could be? Are we sometimes stumbling along and just getting by? 

    If you feel harassed and put upon, it's tempting to blame someone else: lack of resources, unrealistic timelines, a culture that is hostile to formal learning.

    All of these factors could be true. But unless we are prepared to think about how to start shifting perceptions and how to keep constantly evolving our skills and expertise, this particular L&D dilemma will not be resolved.

     

    Feeling frustrated and demoralised because your L&D expertise and skills are not valued or trusted? Check out our on-demand webinar on this topic: How to amplify learning impact: the journey from order-taker to trusted expert.

    Topics: Instructional Design
    1 min read

    My top three e-learning and powerpoint gripes

    By Andrew Jackson on Wed, Apr 16,2025

    I can’t believe people are still doing this! Forgive the rant below but sometimes it’s good to let off a bit of steam!

    I’m talking about some of the basic things people still do (but really shouldn't) when creating e-learning or putting together PowerPoint slides. Here's the first of my top three gripes:

    Simultaneous text and audio on an e-learning screen.

    Why is this problematic for learners? They’ll be able to read the text faster than the ‘voice’ can read it out loud, so it’s incredibly frustrating for learners. Do they read the text on screen and try to ignore the audio? Or do they sit and listen to the audio and avert their eyes from the screen!

    If you want to use a voice, then make whatever is on the screen different but complementary to the audio. By the way, you see this technique on the TV news and documentaries pretty much everyday of the week.

    If accessibility provision requires the need for both audio and text versions of the same content, then use subtitles and make sure the audio and/or subtitles can be turned on or off to suit individual requirements.

    My second gripe. Walls of words or an endless list of bullet points on PowerPoint slides, which the presenter then proceeds to read out loud. This is really the face-to-face version of the e-learning problem just outlined above.

    Use graphics with short labels, to outline the points you want to talk about on each slide. Or a simple flow diagram if you are explaining a process or procedure.

    My third and final gripe. Too much of everything on a screen or slide.

    Most people crowd their PowerPoint slides or e-learning screens with too much stuff! Even if you are following the suggestions outlined above, most of the time you really want to pare down what you are introducing on any given slide/screen.

     

    If you are creating e-learning that looks like a set of glorified PowerPoint slides, our instructional design training could help break you out of that cycle.

    Topics: Instructional Design e-learning
    2 min read

    E-Learning expectation versus reality

    By Andrew Jackson on Fri, Mar 14,2025

    If you’ve been involved in L&D for any length of time, you’ll almost certainly have had one of those conversations with a new convert to e-learning.

    Given how long the medium has been knocking around now, it always surprises me that there are candidates still available to be newly converted. But there are.

    Their fresh-faced enthusiasm is usually because they’ve been sold on a couple of benefits: speed of development and anytime, any device delivery. On the first of those two points, authoring tool vendors tend to be shockers when in marketing mode. they have to sell their wares, so you can see why they focus on speed as a benefit of buying their product.

    But really, this is so untrue. If you are creating anything in an e-learning authoring tool that is going to be useful or worthwhile, it will always take you a significant chunk of time.

    If the fresh-face converts have bean-counter tendencies, they my also be licking their lips at the prospect of saving vast amounts of money by going down the e-learning path. Forgive me for sitting in the corner, laughing cynically whenever I hear that one. 

    The old saying, “if it seems too good to be true, it probably is”, springs to mind here.

    So much for the expectation. What about the reality?

    It’s definitely possible (and desirable) to be smart about your e-learning design and development approaches and processes. But as just noted above, the development side is never as fast and easy as the technology providers would have you believe.

    As for the anytime, any device mantra, the “build it and they will come” principle rarely applies.

    If you are pushing out boring, knowledge-heavy, ‘PowerPoint on steroids’ type courses, then it's quite likely that only compulsion will drive learner uptake. As John Medina rightly points out in his book ‘Brain Rules’, our brains don’t pay much attention to 'boring'.

     

    If you would like to escape the grind of churning out boring e-learning, then start by taking stock of your current situation with our Discover Your E-Learning Impact Scorecard. It only takes a couple of minutes to complete and you'll get personalised feedback almost instantly.

    Topics: e-learning e-learning software
    2 min read

    L&D - there's always a better way...

    By Andrew Jackson on Tue, Oct 15,2024

    It's a while ago now since most bank transfers (finally) started happening via the faster payments system. We've all got used to the benefit of having money arrive quickly and efficiently into our accounts.

    At the time, the banks were boasting about this great leap forward. However, I had a wry smile on my face. That's because when I worked in Sweden for a couple of years at the start of my working life, instant transfers (and instant cheque clearing) was the norm.

    At the time I was amazed. Not only by the advanced technology, but by the fact that a supposedly advanced economy like Britain had no such system. Whenever I mentioned this amazing Swedish system to anyone back in Britain they used to furrow their brows and give me a strange look. I'm sure most people thought I was making it up.

    You have quite likely had the experience of going abroad on business or for a holiday and coming across a system, process product, gadget or some way of doing things that is so simple and appealing that you can't understand why the whole world doesn't adopt it.

    And yet the whole world doesn't. Or if it does it takes forever to catch up - many years in the case of instant bank transfers.

    It always leaves me wondering why. Numerous factors surely come into play: ignorance, apathy, vested interests, aversion to change or the risk involved with change. These reasons are not why I'm writing this today.

    To me, the important point is this. There is almost always a better way of doing things than the accepted conventional wisdom. This is true in most aspects of life - including the world of learning and development. 

    Sometimes it's something as simple as taking a step back and tweaking things a bit. Other times it's seeking out the ignored genius idea that most of the world genuinely doesn't know about but when finally discovered and implemented makes a phenomenal impact.

    In the world of learning and development, how much of what we do could be done better? How much of our thinking is still based on outdated theories of learning and knowledge acquisition? How often do we really seek out a radical alternative when the old ways of thinking are clearly no longer working?

    Not often enough, I fear. It's all too easy to keep on keeping on and too often the sheer burden of managing the day job stops us from taking a vital step back and finding time to seek out the alternative approaches. But make that time, we really should.

    Topics: Instructional Design
    2 min read

    Kaizen for learning and development - part 2

    By Andrew Jackson on Thu, Sep 12,2024

    In part 1, I wrote about Rob Brinkerhoff's work in looking at approach to learning design that places focus on two key areas that are often overlooked or not given sufficient attention. First, performance support. Second, the idea of continuously improving the learning and support on offer, based on the evidence of its current success or failure. This second area is often referred to as 'kaizen'.

    As I mentioned in the previous post, 'kaizen' was developed by Japanese manufacturers to gradually increase the quality of products. So, is there any reason why 'kaizen' shouldn't be applicable to L&D? In theory, not.

    In practice, though, there are still barriers to overcome. And those barriers are usually not erected by L&D but come as part of an organisation's wider culture that has likely built up over a number of years. Here are some of the most common cultural traits that work against the adoption of 'kaizen'.

    First, if your organisation sees failure as a pure negative and can only entertain the idea of 100% right first time, every time, then that culture will almost certainly struggle with 'kaizen'. With this mindset, people are driven by fear of being punished or berated when things go wrong. Notice the absence of 'if' in that last sentence because something always goes wrong at some point.

    Second, living in fear of failure is going to establish another barrier to implementing 'kaizen': not admitting to shortcomings in the first place, And frankly, if you know you are going to get a 'kicking' for any mistake you make, why would you own up to one. Far easier to bury the mistake or shift the blame elsewhere. But if no-one can admit to shortcomings or failure, will struggle to adopt a continuous improvement mindset.

    Third, if failure is completely unacceptable and punishment for failure must be meted out, then it's likely that 'more training' might be one of the punishments. In this mindset, training is a pill to be swallowed to 'cure' the failure. Everyone must take the pill. The pill must be perfect. And if the pill fails to cure, then it must be the fault of the pill makers (i.e. L&D).

    Finally, it's also likely that a 'no room for failure' culture will focus on presentation of knowledge rather than successful application of knowledge. If something isn't being done properly, drum the knowledge into heads a bit longer and a bit harder. Again, when that doesn't work, blame L&D.

    This can all feel a bit depressing. But just like 'kaizen' itself, the introduction of 'kaizen' frequently needs to be a gradual, evolutionary process. Start small with a project sponsor who is open to doing things a bit differently. Assess the results and learn from those results. Build on the success and refine and revise what didn't work.

    Before you know it, you'll be a master of 'kaizen' and the developer of much more successful learning.

     

    Don't forget that if you are interested in finding out more about this alternative approach to designing and delivering learning, you can take a look at our on-demand webinar How to Amplify Learning Impact - it's about making the journey from learning and development order-taker to valued and trusted expert.

    Topics: Instructional Design Measurement and evaluation
    2 min read

    Kaizen for learning and development

    By Andrew Jackson on Thu, Jul 18,2024

    You may not have heard of Rob Brinkerhoff but you really should have. ( You can google him, naturally). His main focus is on moving away from solving workplace performance issues through a single 'hit' of training.

    Brinkerhoff is interesting because he's both a practitioner and a researcher. His focus has primarily been about looking at how best to follow up with and support learners after training to improve overall learning outcomes.

    You may not be surprised to hear that placing less emphasis on a single event and more on following up and supporting learners after an event sees massive improvements in workplace performance and application of learning.

    You'll notice there are two parts to this. First, having actual support in place (more on this is a minute). Second, doing some follow-up with a sample of learners to see how they are getting on, what's working and what's not. The important point being that the intelligence gathered from this follow-up is used to evolve the learning event and the support so it's more effective still for the next group of learners.

    It's a sort of 'kaizen' for learning and development. In case you are not familiar with 'kaizen', it's a concept that started life in Japanese manufacturing as a method to continuously improve the quality of a product.

    In a learning and development context, this approach feels problematic. Will you get people not involved with training to give of their time and expertise willingly? Possibly not, or only up to a point.

    So, while you might not get non-L&D people to coach and mentor their colleagues repeatedly, there are some relatively simple things that they might be willing to once.

    • You might persuade them to record a video talking about their expertise. You can edit and package this up into bite-sized nuggets of learning.
    • You might get people to write a short blog post or contribute to a wiki that you can direct learners to at a pre-determined point after their training. 
    • You might get people to record a brief webinar where they walk learners through a worked example of a complex task or skill-based scenario.

    Perhaps you can begin to see the picture.

    It's about being a bit smart and savvy in the ways you provide that follow-on learner support, using technology to help create the kind of success scenario Rob Brinkenhoff's research highlights.

     

    Interested in finding out more about this alternative approach to designing and delivering learning? Take a look at our on-demand webinar How to Amplify Learning Impact - it's about making the journey from learning and development order-taker to valued and trusted expert.

     

    Topics: Measurement and evaluation Performance Support
    1 min read

    Why learning outcomes always trump learning theories

    By Andrew Jackson on Thu, Jun 13,2024

    Early on in an instructional design training course or programme, one of the topics on the agenda might be different methods for and approaches to instructional design.

    There are numerous approaches and design methods or theories that you could consider. But in our constantly evolving understanding of how people learn and what might work best to help them learn, three of the more significant approaches to have emerged are: behaviourism, cognitivism and constructivism.  I'm not going to go into an explanation of each of them here.

    The thing that I want to highlight is commonality and overlap. Although these theories are frequently presented as very distinct, with little common ground between them, the more you look in detail at each of them, the more you realise there is a good deal of overlap between them. 

    For starters, they all share a common purpose: finding ways to engage learners and, thus, help them learn more effectively.

    They share many other characteristics, too.  All three approaches accept that practice is critical to successful learning. They may have different views on what that practice should look like but the importance of practice is central to all of them.

    None of them would argue with giving learners positive reinforcement or rewards for correct answers (although cognitivists and constructivists would argue this alone is not enough). 

    Both cognitivists and constructivists believe context makes a massive impact on the effectiveness of learning. Both believe the way an individual models or constructs his/her understanding of something is unique. The list could go on.

    So instead of thinking about a particular theory as the 'best' or only way to apply instructional design, perhaps it would be better to strive for a success-based approach to instructional design which incorporates elements of all these theories.

    This way, rather than obsessing about the effectiveness of a specific theory or approach, you can put the needs and success of your learner at the heart of what you do and apply a variety of methods from all of the theories as and when they are appropriate to the specific needs of your learners.

    Creating learning is all about achieving successful outcomes for your learners. A pragmatic,  pick and mix approach to applying instructional design approaches will almost certainly lead to a better result for your learners than dogmatically applying a single one.

    Topics: Instructional Design Course Design Measurement and evaluation
    2 min read

    Sitting in a toilet cubicle on Friday morning break

    By Andrew Jackson on Thu, Mar 14,2024

    Autumn is often our busiest period. The time of the year when people are most likely to decide to take some training or embark on a new project to develop a learning programme or course.

    And naturally, starting a development project or a training course means thinking about objectives and outcomes. So this week, I wanted to share a personal story with you that vividly highlights the importance of getting this kind of stuff right.

    It's a cold February day. I'm in a hotel in Bournemouth running a 5-day open (public) course for a fairly well-known training provider. It's morning break and I've locked myself in a cubicle in the gent's toilet.

    Do I need to use the facilities? Actually, no. Am I having a nervous breakdown? Thankfully, not. So why the heck am I there? Easy. To be absolutely sure of having a delegate-free 20 minutes! (I did take a newspaper with me to avoid getting bored - this is a pre-smart phone era story, I'm sure you will have realised). 

    Before I go any further, I should point out, the delegates would have had no idea I was so desperate to escape them.

    So how, you may well ask, did it get to this? Well we need to go back to Monday morning. Andrew to mission control: we have a problem. Unfortunately, mission control didn't give a stuff. 

    By break time on Monday morning it was quite clear half the delegates were entirely unsuited for the course. Being a smart bunch of people, they had realised this, too. Hence the call to mission control. 

    The solution seemed obvious to me. Refund of money or offer of a place on an alternative course at a later date. Problem solved. Mission control was having none of it. No refund. No transfer. Stick with the programme as advertised. Good luck…

    As you can imagine, not a great start to any training week.

    A couple of delegates left, vowing to fight the battle with mission control from back at the office. But most stayed. 

    Did I stick with the programme as advertised. Of course not, how could I. Did I have one of the worst weeks of my training life? Without doubt. Every spare minute was frantically spent devising exercises and activities, typing up worksheets, trying to think of ways to effectively run two courses in one. And this was when internet resources were nothing like as plentiful as now.

    Every session was a struggle, trying hard to manage a demanding group of people with very disparate needs.

    So you can see the attraction of the toilet cubicle by the time the course was almost done (we finished at lunchtime on the Friday).

    This example, of course, was about a problem with the sales people. Not knowing (or properly understanding) the course objectives and the content, resulting in the wrong people to the wrong course. 

    But let's be honest, it's a problem that could just as easily be caused by poor audience and content analysis, unclear or unstated objectives or just not getting to the heart of why a piece of training is needed in the first place.

    We're probably all guilty of seeing planning and analysis as a bit boring, something we want to get done as quickly as possible, so we get on to the interesting bits. But this experience seared into my little brain, how utterly important it is to get the early stages of the training development process right and that it is worth taking the time to do this.

    If planning and analysis is one of your current challenges (or you have challenges in other aspects of developing training for the classroom or online mediums) then take a look at  our instructional design training programme. Modular. Highly flexible. Continually updated. ITOL Accredited. Lots of options and choice.

    Topics: Instructional Design Course Design
    1 min read

    E-Learning games and gamification - avoid the 'weakest link' syndrome

    By Andrew Jackson on Mon, Oct 16,2023

    One big problem with games and learning: our first experience of them is usually part of play.

    We generally watch or take part in games for pleasure. Playing games is not something we typically associate with 'serious' activities such as work or learning.

    Understandably, many learners struggle with the idea of games for learning. The reason? Often, their only experience of games for learning is an attempt to replicate a well-known game or game-show format in a classroom or e-learning setting.

    I recall a head of L&D telling me about one of the highlights of his tenure at a big-name corporate was setting up a Mastermind-style competition for a big chunk of employees, as a way fo teaching them new-product information. No expense was spared. A set was built, the same lighting and music was used as on the TV series.

    A memorable event, no doubt. But not in the right way.

    Would it have markedly increased product knowledge? For the finalists in this pretend 'game show' maybe. But for everyone else? I'd be surprised.

    To me, this is a perfect example of someone wanting L&D to make a big impact but going about it in entirely the wrong way. Which begs the question why would you consider an approach like this?

    Probably because it’s a well-intentioned attempt to make learning more effective and enjoyable. But it rarely works. It moves the learners far, far away from a context that is relevant for and authentic to how they might actually use their learning back in the workplace.

    If you are teaching your learners about money laundering regulations, don't be surprised if a version of The Weakest Link designed to reinforce their knowledge of money laundering concepts seems trivial or irrelevant to them.

    In reality, the key to successful gamification of your learning is about identifying the components of a game that are most relevant for your learners.

    Once you have identified appropriate elements, don’t rely on using them within a generic, well-known game. Rather, use your creativity and design skills to create a relevant and authentic game-based context and activity.

    One that will make sense to your learners and really enable them to practice and reinforce their learning.

     

    Topics: Instructional Design e-learning