---
title: Work with the Brain - But Don't Stop There...
description: What does brain science mean for learning design? This article explores if L&D should do more than design for human limitations.
image: https://www.pacificblue.co.uk/hubfs/Working%20with%20the%20Brain.png
---

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###### 3 min read

# [Work with the Brain - But Don't Stop There...](https://www.pacificblue.co.uk/learning-academy-blog/work-with-the-brain-but-dont-stop-there)

 By [Andrew Jackson](https://www.pacificblue.co.uk/learning-academy-blog/author/andrew-jackson) on Tue, May 19,2026

###### Topics: [Instructional Design](https://www.pacificblue.co.uk/learning-academy-blog/topic/instructional-design) [Learning Psychology](https://www.pacificblue.co.uk/learning-academy-blog/topic/learning-psychology)

![Working with the brain](https://www.pacificblue.co.uk/hubfs/Working%20with%20the%20Brain.png)

Over the last few years, neuroscience has become increasingly influential in the world of learning and development. Concepts around attention, memory, cognitive load and emotion now appear regularly in conversations about learning design — and with good reason.

One of the first neuroscience-related concepts that really stuck with me was the role of the amygdala in how we respond to challenge and uncertainty. Michael W. Allen references this in his book *Designing Successful E-Learning*, explaining how the brain can trigger a kind of cognitive “flight mode” when we encounter something stressful, difficult or emotionally uncomfortable.

Most of us have experienced this in learning situations.

You reach a moment in a course, workshop or e-learning module where something suddenly feels difficult, awkward or mentally draining — and you quietly disengage. Your attention drifts. You stop processing properly.

This matters because learning design doesn’t happen in a vacuum. It happens within the constraints of how human brains actually work. And when you start exploring books like John Medina’s *Brain Rules*, that reality becomes even clearer. Medina highlights several principles that feel especially relevant to anyone working in L&D:

- The brain doesn’t pay attention to boring things
- Attention is limited and selective
- Stress interferes with thinking and memory
- Multitasking reduces effectiveness
- Emotion strongly influences what we notice and remember

The practical implication is obvious enough: if learning design ignores how people actually process information, outcomes become unpredictable. Which is why many good learning design practices already compensate for these realities. We:

- chunk information into manageable sections
- repeat important ideas
- simplify complex tasks
- use prompts, scaffolds and job aids
- reduce unnecessary cognitive overload

All sensible and valuable approaches. But I think there’s an interesting tension hidden inside all this. Because taken too far, the “work with the brain” perspective can unintentionally become limiting. It risks framing learners primarily in terms of their constraints and weaknesses.

Anyone who has worked in L&D for a while will probably recognise the following situation. Two people attend the same programme. They receive the same content, the same practice and the same support.

Yet what happens afterwards is often very different. One person experiments, adapts, recovers from mistakes and gradually improves in the workplace. The other hesitates, delays, loses confidence or reverts to old habits under pressure.

We often explain this through motivation, personality or mindset — and all of those factors matter. But I suspect there may also be something slightly deeper involved: what we might call *learning capability*.

This is about the ability to:

- act despite uncertainty
- recover when things don’t go smoothly
- monitor whether something is working
- adapt rather than abandon

And this raises an interesting possibility for L&D. What if understanding how the brain works isn’t just about designing around human limitations? What if part of our role is also *helping people become better at managing those limitations themselves*?

That doesn’t mean ignoring cognitive science or pretending attention and memory don’t matter. Quite the opposite. It means building capability on top of that understanding.

Because perhaps the long-term goal isn’t simply to design learning that compensates for fragile attention, unreliable memory and uncertainty. Perhaps it’s also to help learners *become more resilient, adaptive and self-aware* when facing those realities in the workplace.

And that, I think, may be a slightly bigger and more interesting challenge for modern L&D.

A fuller exploration of these ideas — including the tension between cognitive constraints and learner capability — can be found [in the original *Learning Re-Framed* article on Substack](https://learningreframed.substack.com/p/why-working-with-the-brain-is-only?r=265adn).

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![Andrew Jackson](https://www.pacificblue.co.uk/hubfs/andrew-jackson-profile.jpg)

#### Written by [Andrew Jackson](https://www.pacificblue.co.uk/learning-academy-blog/author/andrew-jackson)

Hi, I’m Andrew Jackson — co-founder of Pacific Blue Solutions and founder of Pacific Blue AI. I’ve spent almost 20 years helping L&D teams design learning that actually changes what people do at work. Alongside my weekly writing on Learning Re-Framed, this Learning Academy blog is where I share practical, evidence-based ideas for improving learning design and performance support in a changing, AI-enabled world.

[**](https://www.linkedin.com/in/andrewtjackson/)

###### [** Previous Post](https://www.pacificblue.co.uk/learning-academy-blog/why-ld-should-consider-learning-to-speak-visually)

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###### [Why L&D Should Consider Learning to “Speak Visually”](https://www.pacificblue.co.uk/learning-academy-blog/why-ld-should-consider-learning-to-speak-visually)

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