Go round any learning technology-focused trade show or exhibition and you  won't be able to move for them. Who am I talking about? The sharp-suited sales people hanging around on those flashy, expensive stands, of course. 

These are the people promoting their latest rapid e-learning application. You know, the one that's going to help you build e-learning courses in no time at all, with no required programming. All your e-learning problems will be solved. All your Christmases will come at once.

When money's tight and everyone is finding it harder to make a buck, the promise of rapid e-learning is a deeply attractive one. Especially if you are the stressed L&D professional constantly trying to achieve more for less.

But what is rapid e-learning exactly? Is it an urban myth? And if it does exist, does it actually improve learning and performance? 

Put a bunch of e-learning practitioners together in a room and I'm not convinced they'd be able to come up with a definition of rapid e-learning they could all agree with. But let's live dangerously and see what we can come up with here.

For some people rapid e-learning is all about the software. In a software-driven paradigm, it's all about tools that allow just about anyone to create and publish e-learning courses with little or no programming knowledge. It's about the change from the early days of e-learning when you needed significant programming skills to achieve anything of worth.

For others, rapid e-learning is defined by the ease of the production process. In this view of rapid e-learning, just one or two people can wear many hats. Gone are the days of huge development teams and endless production cycles.

Whatever your definition, rapid e-learning needs an authoring tool of some description. And broadly speaking, development tools fall into two broad categories: free-form and form-based.

Free form: the name gives it away, really. Free form tools start with a blank screen which allows the e-learning author to create a structure s/he wants. Inevitably, this still requires some setting-up and choosing functionality.

Form-based: in a form-based authoring tool, the software does pretty much everything. All you have to do is add the content. The negative here, of course, is the forms. They only give you what they are designed to. If you want anything outside of this, you are back to needing programming skills.

But whatever tool you use (whether you consider it 'rapid' or not), there's no getting away from one central question: Just because you can create a course rapidly, should you? And one central problem: not everyone given an authoring tool (and the training to operate it) is going to develop a great course. In fact many will (and have) built truly awful ones.

The answer to the 'should you' question has to be answered by individual organisations. Only people in that organisation can best work out if e-learning is really the most suitable solution for them.

In answer to the second point, I'd say this. When the technology is new and exciting, all the focus is on the technology. This has been the problem with e-learning for too long now. 

In the software-driven paradigm I mentioned earlier, rapid e-learning was meant to democratise development. In many cases, all it did was empower lots of people to create online slideshows with little or no value or effectiveness. 

But now we seem to be moving into an era when technology is evolving again. It probably won't be that long before almost no programming skills are required to create sophisticated e-learning

For me, this moment can't come fast enough.  This could be the moment when we can finally shift from what I call 'point and click' thinking to instructional design thinking. Finally we can shift the focus to where it's needed to be all along:  not about how to programme, but about how to build better courses and more effective learning experiences.

If Articulate Storyline is your 'rapid' e-learning authoring tool and you need some training for yourself or your team, take a look at our in-house training options.

Not all e-learning is created equal, that's for sure. If you are a 'big guy' with a team of designers and developers and a fairly sizeable budget, the e-learning you produce will look markedly different from the courses produced by a team of two with an authoring tool and not much else.

If you're the team of two (and that's much more typical that you'd imagine), it might not feel ideal. But, in fact, with good instructional design approaches, the team of two are just as capable of producing really effective e-learning as the big guy.

(And let's not forget, the big guys get so distracted by all the clever things they can do, they frequently end up creating a flashy looking course that seems impressive, but is largely ineffective).

Regardless of your available resources or the size of your team, the most important question for everyone developing e-learning - what are you wanting to achieve with your course?

Once again, not all courses are created equal. If you need to make a big difference to some aspect of your organisation's performance, the kind of course you create will need to be different from the one that is just updating people on changes to their working conditions.

The former is about changing behaviour and thinking. The latter is about sharing information. Which brings us to that all-important distinction that many e-learning courses fail to make: inform or perform.

It seems like a simple enough distinction but it's one that, in my experience, is largely forgotten or side-stepped. And there's good reason for this. Because if your e-learning really, truly needs to focus on perform, it raises a whole host of difficulties. 

Creating perform e-learning is a real challenge. Thinking of ways to develop practice activities that move beyond predictable multiple-choice and true-false questions is hard. Especially hard with a basic authoring tool - but still problematic even with a high-end one

And if your development tool really is basic, your budget and resources really limited and your timelines ridiculously short, then the challenge you face is even greater still.

No surprise then that many people just throw in the towel at this point and go the conventional route - creating boring slides of content with a few tests and quizzes added along the way.

If you then throw into the mix, subject matter experts with no previous experience of developing e-learning, deathly dull, page-turners are almost inevitable.

A conventional approach might tick some boxes somewhere and satisfy the bean counters, but it's pretty much a disaster for the learners. Time and again, they are desperately in need of a course which helps them improve their performance, but they end up with something that just gives them lots of information. 

So when you know your focus needs to be on perform, but you are tempted to just inform, you really need some kind of instructional design framework to guide you through. 

A simple framework can shift you away from the default  present-then-test approach that most people take and that most authoring tools push you towards. It can focus you in a different, more task-focused direction. 

Even if you are stuck with a very basic authoring tool, an instructional design framework can help you think imaginatively about how to harness the capabilities of your authoring tool to create more authentic, job-realistic practice activities.

An instructional design framework isn't like a magic wand that you can wave at your content and your learners to miraculously solve all your e-learning problems. Applying a framework successfully requires some effort. You'll be finding ways to balance the needs of the learners against the limitations of your authoring tool, your own skills and available resources. 

You'll almost certainly pursue a few ideas that lead nowhere. And you'll probably experience a few false 'eureka' moments. But it's almost always worth it. Because in the end, the result is a more-effective, more learner-centred approach. 

If you'd like to find out more about a simple but highly effective instructional design framework you can apply to your e-learning, a great starting point is our on-demand webinar called Re-Frame Your E-Learning to Increase Workplace Impact and Performance.

You might not be 10,000 miles away in the jungle. But maybe you feel like you've just been landed with your very own training version of a bush tucker trial.

The one where they call you into their office and tell you the 'good' news. The news that starting next month, they're going to begin moving some of your training courses to e-learning.

And the 'even better' news? They won't be making you redundant, but they will be expecting you to systematically turn your classroom courses into e-learning ones.

And probably after that, you didn't hear much else. All the corporate L&D speak about the benefits, the technology and the systems. All just background noise, as your heart pounded and your head throbbed and you broke out in a cold sweat just thinking about the prospect of suddenly becoming an e-learning designer.

When you are faced with a 360 shift in your world like that one, what do you do? Where do you begin? 

Without question, you have to think differently. A new start. A new paradigm. Trying to take the classroom skills you've honed for years and graft them onto a computer screen simply won't work. And in your heart of hearts you know this.

You've sat in front of those deathly dull e-learning courses that page turn their way like a user manual. The ones where they sometimes have you dragging things pointlessly across the screen. And set you insultingly stupid quizzes and tests every 10th screen. 

So where do you start? To begin with forget about content. Sounds crazy, but it's not. You must shift from thinking about content first to thinking about context first. This is your new starting point. Where your learners are at. Their reality. Their environment. 

This is the key shift in your thinking that will grab their attention. This is the key shift in your approach that will draw them in. This is the key shift in your learning design that will help them practice and retain new knowledge and skills.

This is the shift that will break you free of the boring e-learning so many of us have been subjected to, for far too long.

Need some help with the transition to designing for e-learning or remote learning? Take a look at our instructional design training options.

Now, here's an interesting point that came up on one of our instructional design programmes recently. Is using animation in e-learning really effective? 

A good question. It's time-consuming to produce and depending on the length and sophistication of said animation, it may not come cheap. So should you bother? 

While I’d always counsel caution when it comes to looking at research, there are a couple of interesting studies done on this. One by Narayanan and Hegarty and the other by Mayer, Mathias and Werzell. 

In each study, two sets of learners were given identical lessons explaining a process - with one difference. One lesson showed the process using an animation and one showed the process using a sequence of still diagrams. At the end of the lesson each set of learners took the same test. 

What is so very interesting about this is the test results in both studies: no significant difference between the two sets of learners. In other words, the use of an animation didn't have any major impact on the effectiveness of the learning. 

Can we extrapolate out from that and say animations make no significant difference whatever the subject matter? That's probably a bit of a stretch. 

What we can say with some certainty, however, is that if your aim is to teach someone a process, spending a lot of money on creating an animated version of that process certainly doesn’t guarantee a significantly better learning outcome. 

However, what I find most interesting is that there was no significant difference between using still and animated visuals. This is not a case of saying, ‘don’t bother with well-designed and integrated graphical presentation’. 

What it does seem to be saying is that super-charging that graphical presentation, by animating it, won’t actually make a significant difference. 

When we talk about e-learning we can all get carried away with talk of making it engaging; and animations are one way we might choose to achieve that engagement. 

It’s always worth remembering that spending big on additional multimedia bells and whistles won’t necessarily have the positive impact on learning outcomes that we might wish for.

If you are looking for help with designing and/or developing a piece of e-learning that only uses multimedia when it really counts, check out our service options.

A current societal obsession is the need for choice. More choice, we are told,  is automatically better. Sometimes true but not necessarily always. 

In the case of blended learning this is sometimes distilled into a focus on simply providing a variety of delivery mediums. This focus is often driven by the belief that because some learners learn better through different mediums, the same piece of content or learning must, therefore, be available in all possible mediums. 

A noble approach. But one that will keep you duplicating content for ever and a day. And which usually  ends up being an unsustainable burden. An unfortunate one, too.  Because there's a whole body of research which has established that, broadly speaking, as long as the learning is instructionally sound, the delivery medium makes little difference to the overall learning outcome.

This research was carried out before people were really taking account of any accessibility needs, so that is one factor that could definitely change the overall picture.

But in most cases, the ability to choose from a menu of delivery mediums will probably not make that much difference to the learning outcome.

Better to be thinking about providing a well-thought through programme of learning that gets results. A programme that looks at what needs to be taught and identifies the most pragmatic medium for delivery for  a particular part of that programme.

For example, core elements of a given piece of learning might benefit from classroom delivery, but beyond that other delivery channels might be better. For a refresher session, a virtual classroom or webinar-style session might be the perfect delivery medium. For complex skills where only a subset of the total  is used each time, short, highly-focused videos available at the point of need might be a suitable option.

Working all this out isn’t necessarily easy, which is why we have developed our Frequency, Complexity and Shelf-Life Matrix to help take some of the guesswork out of these decisions.

The key point. It is learning needs, aligned with the complexity, frequency and longevity of content that should guide the blend of delivery channels you choose.

If you are grappling with instructional design for a particular delivery medium or creating an effective blend, take a look at our in-house and publicly scheduled instructional design training.