Go round any learning technology-focused trade show or exhibition and you  won't be able to move for them. Who am I talking about? The sharp-suited sales people hanging around on those flashy, expensive stands, of course. 

These are the people promoting their latest rapid e-learning application. You know, the one that's going to help you build e-learning courses in no time at all, with no required programming. All your e-learning problems will be solved. All your Christmases will come at once.

When money's tight and everyone is finding it harder to make a buck, the promise of rapid e-learning is a deeply attractive one. Especially if you are the stressed L&D professional constantly trying to achieve more for less.

But what is rapid e-learning exactly? Is it an urban myth? And if it does exist, does it actually improve learning and performance? 

Put a bunch of e-learning practitioners together in a room and I'm not convinced they'd be able to come up with a definition of rapid e-learning they could all agree with. But let's live dangerously and see what we can come up with here.

For some people rapid e-learning is all about the software. In a software-driven paradigm, it's all about tools that allow just about anyone to create and publish e-learning courses with little or no programming knowledge. It's about the change from the early days of e-learning when you needed significant programming skills to achieve anything of worth.

For others, rapid e-learning is defined by the ease of the production process. In this view of rapid e-learning, just one or two people can wear many hats. Gone are the days of huge development teams and endless production cycles.

Whatever your definition, rapid e-learning needs an authoring tool of some description. And broadly speaking, development tools fall into two broad categories: free-form and form-based.

Free form: the name gives it away, really. Free form tools start with a blank screen which allows the e-learning author to create a structure s/he wants. Inevitably, this still requires some setting-up and choosing functionality.

Form-based: in a form-based authoring tool, the software does pretty much everything. All you have to do is add the content. The negative here, of course, is the forms. They only give you what they are designed to. If you want anything outside of this, you are back to needing programming skills.

But whatever tool you use (whether you consider it 'rapid' or not), there's no getting away from one central question: Just because you can create a course rapidly, should you? And one central problem: not everyone given an authoring tool (and the training to operate it) is going to develop a great course. In fact many will (and have) built truly awful ones.

The answer to the 'should you' question has to be answered by individual organisations. Only people in that organisation can best work out if e-learning is really the most suitable solution for them.

In answer to the second point, I'd say this. When the technology is new and exciting, all the focus is on the technology. This has been the problem with e-learning for too long now. 

In the software-driven paradigm I mentioned earlier, rapid e-learning was meant to democratise development. In many cases, all it did was empower lots of people to create online slideshows with little or no value or effectiveness. 

But now we seem to be moving into an era when technology is evolving again. It probably won't be that long before almost no programming skills are required to create sophisticated e-learning

For me, this moment can't come fast enough.  This could be the moment when we can finally shift from what I call 'point and click' thinking to instructional design thinking. Finally we can shift the focus to where it's needed to be all along:  not about how to programme, but about how to build better courses and more effective learning experiences.

If Articulate Storyline is your 'rapid' e-learning authoring tool and you need some training for yourself or your team, take a look at our in-house training options.

Not all e-learning is created equal, that's for sure. If you are a 'big guy' with a team of designers and developers and a fairly sizeable budget, the e-learning you produce will look markedly different from the courses produced by a team of two with an authoring tool and not much else.

If you're the team of two (and that's much more typical that you'd imagine), it might not feel ideal. But, in fact, with good instructional design approaches, the team of two are just as capable of producing really effective e-learning as the big guy.

(And let's not forget, the big guys get so distracted by all the clever things they can do, they frequently end up creating a flashy looking course that seems impressive, but is largely ineffective).

Regardless of your available resources or the size of your team, the most important question for everyone developing e-learning - what are you wanting to achieve with your course?

Once again, not all courses are created equal. If you need to make a big difference to some aspect of your organisation's performance, the kind of course you create will need to be different from the one that is just updating people on changes to their working conditions.

The former is about changing behaviour and thinking. The latter is about sharing information. Which brings us to that all-important distinction that many e-learning courses fail to make: inform or perform.

It seems like a simple enough distinction but it's one that, in my experience, is largely forgotten or side-stepped. And there's good reason for this. Because if your e-learning really, truly needs to focus on perform, it raises a whole host of difficulties. 

Creating perform e-learning is a real challenge. Thinking of ways to develop practice activities that move beyond predictable multiple-choice and true-false questions is hard. Especially hard with a basic authoring tool - but still problematic even with a high-end one

And if your development tool really is basic, your budget and resources really limited and your timelines ridiculously short, then the challenge you face is even greater still.

No surprise then that many people just throw in the towel at this point and go the conventional route - creating boring slides of content with a few tests and quizzes added along the way.

If you then throw into the mix, subject matter experts with no previous experience of developing e-learning, deathly dull, page-turners are almost inevitable.

A conventional approach might tick some boxes somewhere and satisfy the bean counters, but it's pretty much a disaster for the learners. Time and again, they are desperately in need of a course which helps them improve their performance, but they end up with something that just gives them lots of information. 

So when you know your focus needs to be on perform, but you are tempted to just inform, you really need some kind of instructional design framework to guide you through. 

A simple framework can shift you away from the default  present-then-test approach that most people take and that most authoring tools push you towards. It can focus you in a different, more task-focused direction. 

Even if you are stuck with a very basic authoring tool, an instructional design framework can help you think imaginatively about how to harness the capabilities of your authoring tool to create more authentic, job-realistic practice activities.

An instructional design framework isn't like a magic wand that you can wave at your content and your learners to miraculously solve all your e-learning problems. Applying a framework successfully requires some effort. You'll be finding ways to balance the needs of the learners against the limitations of your authoring tool, your own skills and available resources. 

You'll almost certainly pursue a few ideas that lead nowhere. And you'll probably experience a few false 'eureka' moments. But it's almost always worth it. Because in the end, the result is a more-effective, more learner-centred approach. 

If you'd like to find out more about a simple but highly effective instructional design framework you can apply to your e-learning, a great starting point is our on-demand webinar called Re-Frame Your E-Learning to Increase Workplace Impact and Performance.

You might not be 10,000 miles away in the jungle. But maybe you feel like you've just been landed with your very own training version of a bush tucker trial.

The one where they call you into their office and tell you the 'good' news. The news that starting next month, they're going to begin moving some of your training courses to e-learning.

And the 'even better' news? They won't be making you redundant, but they will be expecting you to systematically turn your classroom courses into e-learning ones.

And probably after that, you didn't hear much else. All the corporate L&D speak about the benefits, the technology and the systems. All just background noise, as your heart pounded and your head throbbed and you broke out in a cold sweat just thinking about the prospect of suddenly becoming an e-learning designer.

When you are faced with a 360 shift in your world like that one, what do you do? Where do you begin? 

Without question, you have to think differently. A new start. A new paradigm. Trying to take the classroom skills you've honed for years and graft them onto a computer screen simply won't work. And in your heart of hearts you know this.

You've sat in front of those deathly dull e-learning courses that page turn their way like a user manual. The ones where they sometimes have you dragging things pointlessly across the screen. And set you insultingly stupid quizzes and tests every 10th screen. 

So where do you start? To begin with forget about content. Sounds crazy, but it's not. You must shift from thinking about content first to thinking about context first. This is your new starting point. Where your learners are at. Their reality. Their environment. 

This is the key shift in your thinking that will grab their attention. This is the key shift in your approach that will draw them in. This is the key shift in your learning design that will help them practice and retain new knowledge and skills.

This is the shift that will break you free of the boring e-learning so many of us have been subjected to, for far too long.

Need some help with the transition to designing for e-learning or remote learning? Take a look at our instructional design training options.

In our most recent post, we looked at the pros and cons of outsourcing your e-learning development. In this post, we take a look at the pros and cons of keeping your development in-house...

Internal development: Pros

Total control over development

Unlike an outsourced team, you will have complete control over an in-house team and can manage the development process to a much greater degree, if you desire.

Organisational culture, content and processes

Members of an in-house team (assuming time served in the organisation) will have a much deeper understanding of all aspects of the organisation's culture, content and processes.

Less need for SME involvement 

Building on the previous point, you may not need to involve SMEs at all.

Internal development: Cons

Hiring and training team members

If you are creating a team from scratch or building on a small existing team, the time and costs involved in hiring new people, getting them trained and ready to go can be huge.

Team members leave 

Even with a good team in place, people can leave, go sick or otherwise leave you in the lurch just at a critical moment in the development process. You might find yourself repeating some of the activities and spending just outlined in the previous point.

Buying development software

As well as the cost of hiring and training, new software will have to be assessed, selected and bought. More time and money.

Speed of development

It may be that a small team simply can't go as fast as you would like, whereas an external supplier can scale a development team up or down according to need.

Keeping team members fully occupied

On a similar point, if you are spending money to create a new team, will there be a sufficient supply of work to keep them occupied and to justify the cost of hiring and training?

If you are just getting started with e-learning or thinking about using e-learning for the first time, check out our E-Learning Getting Started Guide.

There is never a one-size-fits-all solution to the question of whether to develop e-learning content in-house or to outsource to a third party.

If you are looking at moving over to a predominantly e-learning delivery model or you have experimented with e-learning delivery and now wish to ramp up development levels significantly, it's likely that investing time and money in getting the right software and creating your own in-house development time would be well worth your while.

However, for scenarios where you are just starting out with e-learning or you know you will only need limited amounts of content created on an ad hoc basis, you may well be better off outsourcing your production.

Either way, here are some of the pros and cons of outsourcing vs internal development:

Outsourcing development: Pros

Easy getting started

Although you will have to spend some time up front preparing a brief and communicating this to your chosen supplier, once this has been done and a timescale for development agreed, the project pretty much gets started without much fuss and bother

Minimal time and involvement 

Although you will clearly need to be involved and available, the project will effectively be run by one of the supplier's project managers. Your main involvement will be to review and request changes and liaise regularly to make sure all is going to plan.

Rapid development time

If you are in need of a speedy turn around, an external supplier can usually scale up their development team to meet a tighter deadline.

Scalable expert teams

Instructional designers, content writers, developers and designers are all involved at some point in the development of a piece of e-learning. An external supplier will have all these skilled resources readily available. 

Last minute changes

Although good planning should minimise the need for last-minute changes to content and interactivity, if they are necessary, an external supplier is likely to be better equipped to provide any additional skills or software that might be required.

Outsourcing development: Cons

Development costs

Under a supplier arrangement, you might ultimately reach a point where you had spent more money paying the supplier than if you had done the work in-house.

Potential for disappointing results

At the point you give a contract to a supplier, you will be confident in their ability to do the job. There is, however, always potential for disappointment. Perhaps things don't quite work out as expected or the quality  of the work is not quite up to standard.

Less control over development team

While a clear advantage of outsourcing is that you don't have to be so involved, if you are the kind of person who likes to micro-manage down to the last detail, this will undoubtedly  cause you frustration because you won't be able to do this to the same degree with an outsourced team.

Preparing a project brief

You will need to spend some time in the early stages creating a clear brief that is easily communicated to your supplier. However, it is likely you would need to do this with your in-house team, too.

Subject Matter Experts availability

Depending on the the kind of content being developed, your supplier may need frequent access to Subject Matter Experts (SMEs) in your organisation to understand or clarify specific aspects of that content.

If you are thinking about outsourcing your e-learning, why not take a look at our Effective E-Learning Project Pack to get a clearer idea of what might be involved when working with a supplier like Pacific Blue.

Now, here's an interesting point that came up on one of our instructional design programmes recently. Is using animation in e-learning really effective? 

A good question. It's time-consuming to produce and depending on the length and sophistication of said animation, it may not come cheap. So should you bother? 

While I’d always counsel caution when it comes to looking at research, there are a couple of interesting studies done on this. One by Narayanan and Hegarty and the other by Mayer, Mathias and Werzell. 

In each study, two sets of learners were given identical lessons explaining a process - with one difference. One lesson showed the process using an animation and one showed the process using a sequence of still diagrams. At the end of the lesson each set of learners took the same test. 

What is so very interesting about this is the test results in both studies: no significant difference between the two sets of learners. In other words, the use of an animation didn't have any major impact on the effectiveness of the learning. 

Can we extrapolate out from that and say animations make no significant difference whatever the subject matter? That's probably a bit of a stretch. 

What we can say with some certainty, however, is that if your aim is to teach someone a process, spending a lot of money on creating an animated version of that process certainly doesn’t guarantee a significantly better learning outcome. 

However, what I find most interesting is that there was no significant difference between using still and animated visuals. This is not a case of saying, ‘don’t bother with well-designed and integrated graphical presentation’. 

What it does seem to be saying is that super-charging that graphical presentation, by animating it, won’t actually make a significant difference. 

When we talk about e-learning we can all get carried away with talk of making it engaging; and animations are one way we might choose to achieve that engagement. 

It’s always worth remembering that spending big on additional multimedia bells and whistles won’t necessarily have the positive impact on learning outcomes that we might wish for.

If you are looking for help with designing and/or developing a piece of e-learning that only uses multimedia when it really counts, check out our service options.

This Articulate Storyline training blog post, fouses on Storyline’s freeform interactions.

But you may not know that totally flexible versions of these interactions are also available – and only a mouse click away.

These flexible freeform interactions completely transform your ability to create really authentic, context sensitive activities that are a world away from their pre-formatted siblings.

And knowing about these freeform interactions is crucial if you want to produce more authentic, task-based e-learning. Why? Because, by definition, the pre-formatted variety can only ever be about an abstract style of practice activity.

By contrast, freeform interactions are only about the functionality. It’s entirely up to you how you apply that functionality. In other words, you have complete freedom in how your interaction looks and what skills or knowledge it gets your learners to practice.

Suddenly (provided you are prepared to think a bit differently about your e-learning) you can use the interactions’ functionality to make your practice activity seem authentic and meaningful to your learners.

And by the way, if you need some help in thinking differently about your e-learning, check out a free 12 page boredom-busting e-learning guide here.

Freeform interaction benefits

So what about other benefits of using freeform interactions? Crucially, they allow you start with the instructional idea.

What is it you ideally want to create to help your learners get authentic practice in the skills you are teaching?

You can sketch the idea out, share it with others, get their feedback and then refine it a bit. Only then do you need to think about which of the interaction type will best help you to achieve your goal.

This is in complete contrast to the pre-formatted variety of interaction, where you are simply having to fit your content into a pre-existing approach, format and layout. Little or no creativity, authenticity or context. Highly abstract for the learners. Very dry. Extremely predictable.

Using freeform interactions: in summary

Just to recap, you start with your idea. Sketch it out and (where possible) share this with your colleagues and some candidate learners to get feedback and refine the idea.

Create the idea either as a standard Storyline slide or in an external tool such as PowerPoint and then import the content into Storyline.

With your slide all ready to go, choose the Freeform Interactions button in the XX menu. From the list that of interactions available, choose the one suitable for your needs.

Set the interaction’s functionality as required for your activity. Remember you van toggle between the slide view and the interaction’s back end form view as much as you need.

Once all the settings are complete, test your interaction.

So in summary, freeform interactions give you all the kind of e-learning interactions you know and love already – they simply provide you with a powerful, new way to apply them to your learning

This article first appeared on the Training Zone website.

In the previous Articulate Storylline training blog post, I explained what Storyline variables are and why they are so important. I also wrote about the three types of variables available for you to use.

In this blog post, there's a video which takes a look at an example of creating one of these three types of variables – a text variable: 

In summary, then, variables give you the power and flexibility to start thinking about how you can link you design across an entire course and break free of the restrictions of just designing on a slide-by-slide basis.

This video was first published as part of an article on the Training Zone website.

In some ways, this is not surprising. They are invisible to the learners (so don’t make for very glossy website visuals). They are a little bit abstract (not an easy thing for light and fluffy marketing types to get their heads around). And learning to use them takes a bit of concentration and effort (not exactly a great sell if you’re trying to persuade prospective clients that creating e-learning is quick and easy).

Which is a pity. Because one of Storyline’s greatest assets barely gets a mention most of the time.

Why variables are so important

So what are these things called variables? Before I explain that it’s worth mentioning why they might be so spectacularly useful and important.

 Most of what people focus on when they are creating e-learning with Storyline happens at slide level.

 In other words, you are using tools and features to control elements on a specific, individual slide. Of course, this is really important. The more functionality and control you have over what happens on an individual slide (or one of its layers) the better.

But imagine if you want to control what happens between slides. What about if your instructional design thinking is moving beyond a slide-by-slide focus. What about if you want to design your course in such a way that what a learner does on slide 5 has an impact on what they can do or what they can see on slide 25, for example?

This is where variables come into their own. Because variables operate at a global level within your Storyline course. They are available to you at any point in your course from any slide. 

Variables explained

So what are they exactly? Well, first of all, there are three types: text; number and true/ false. Think of the first two as containers and the third as a switch you can flick on and off.

As the name suggests, text variables allow you to store and retrieve a piece of text the learners type into it. Number variables allow you to store and retrieve a number or changing numbers that are relevant to your course. True/False variables can be set to equal one of two different values. It will come as no great shock to discover that the values you can switch between are (you guessed it) true and false!

If this is all still a bit, too conceptual for you, let’s take a look at a simple example of how you might use each one. 

Text variables in action

Let’s start with text variables. We all love it when something is “all about us”. Making something about us – personalisation – always goes down well. This is just as true for a piece of learning as for anything.

So a text variable is a great way to personalise your piece of learning. First you create your text variable and give it a name. At the start of a course, you can ask learners to type their name into a special text field. This automatically stores whatever name they type in the field inside the text variable you created.

While the course is running, this piece of text (in this example, the learners’ name) is available to you at any time on any slide – you just need to retrieve it.

So, for example, instead of an instruction on a screen saying, “Please select the best response”, it could say “Debbie, please select the best response” (assuming Debbie was the learner’s name).

When you create the text box with this instruction in it, you would just make sure you insert the name of your text variable at the start of the sentence. This way, you are telling Storyline to retrieve what’s stored in that variable and display it at the start of the sentence. 

This means you could pepper your course with personalised references to the learner using the learner name stored in the variable. Note that once the course is finished, the name stored in the variable is lost, so if the learner returned to the course a second time, they would have to type their name again at the very beginning. 

Number variables in action

Similarly, number variables can store a number, retrieve it and display it at any point. You can also add, subtract, divide and multiply any numbers stored in your number variable.

So you might, for example, want to keep track of the number of times a learner clicks on a particular button on a slide and when they reach a pre-defined number of clicks either show them a specific piece of content on that slide or take them to another slide. 

True/false variables in action

Finally, as previously mentioned, true/false variables act as a kind of switch. You can choose to start the ‘switch’ at either true or false. When the learner does something (like click on a button) you could set their action to flick the ‘switch’ to the opposite of its starting point (i.e. from false to true or from true to false).

When the learner reaches a slide later in the course, you might decide to show one piece of content on the slide if the variable ‘switch’ is set to false and a different piece of content if the variable ‘switch’ has been flicked to true.

In conclusion

In summary, then, variables give you the power and flexibility to start thinking about how you can link you design across an entire course and break free of the restrictions of just designing on a slide-by-slide basis.

This article was first published on the Training Zone website.

In the previous post on this blog about Articulate Storyline training, I wrote about Storyline masters and layouts, their uses and how they are different from templates.

There's also a short video to help explain the concept.

Below you can watch another short video showing masters and layouts in action:

If you'd like to watch more short videos providing training on Articulate's Storyline application, go to our YouTube channel.

This video first appeared as part of an article on the Training Zone  website.